Introduction

We are Hard Yards Co., a streetwear brand that celebrates simplicity, creativity, and local culture. We respect your privacy and are committed to protecting your personal information. This privacy policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our online store, or interact with us through other channels. Please read this policy carefully and contact us if you have any questions or concerns.

What information do we collect?

We collect personal information that you voluntarily provide to us when you register an account, place an order, subscribe to our newsletter, participate in a survey, contest, or promotion, contact us for customer service or feedback, or otherwise communicate with us. The personal information that we collect may include:

• Your name, email address, phone number, billing address, shipping address, and payment information.
• Your order history, preferences, interests, feedback, and reviews.
• Your device information, such as your IP address, browser type, operating system, and other technical details.
• Your usage information, such as your browsing behaviour, search history, and interactions with our website and online store.

We may also collect personal information from other sources, such as social media platforms, third-party service providers, or public databases. We may combine this information with the information that you provide to us or that we collect from you.

How do we use your information?

We use your personal information for various purposes, such as:

• To process and fulfill your orders and transactions.
• To communicate with you about your orders, transactions, account, and other inquiries.
• To provide you with customer service and support.
• To send you marketing and promotional materials that may be of interest to you.
• To personalize your experience and tailor our products and services to your needs and preferences.
• To improve our website and online store and enhance their functionality and security.
• To analyse our website and online store performance and user behaviour and measure the effectiveness of our marketing campaigns.
• To comply with our legal obligations and enforce our terms and conditions.

How do we share your information?

We may share your personal information with third parties who assist us in operating our website and online store, providing our products and services, conducting our marketing activities, or fulfilling our legal obligations. These third parties may include:

• Our affiliates and subsidiaries who are subject to this privacy policy or similar policies.
• Our service providers who perform functions on our behalf, such as web hosting, payment processing, shipping and delivery, email marketing, analytics, security, fraud prevention, etc.
• Our business partners who offer products or services that may be of interest to you or that complement our products or services.
• Our advertisers and advertising networks who display ads on our website or online store or on other websites or platforms that you visit.
• Our social media platforms that allow you to connect with us or share your content with others.
• Our regulators, law enforcement agencies, courts, or other authorities who require us to disclose your personal information for legal reasons.

We may also share your personal information with other parties with your consent or as otherwise permitted by law.

How do we protect your information?

We take reasonable measures to protect your personal information from unauthorized access, use, modification, disclosure, or destruction. We use secure technologies and procedures to encrypt, store, transmit, and process your personal information. We also limit the access to your personal information to our employees, contractors, agents, and partners who need it to perform their duties and who are bound by confidentiality obligations.

However, no method of transmission or storage is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information. You are responsible for maintaining the confidentiality of your account password and for any activities that occur under your account. You should notify us immediately if you suspect any unauthorized access or use of your account or personal information.

How do we use cookies and other tracking technologies?

We use cookies and other tracking technologies to collect and store information about your device and usage when you visit our website or online store. Cookies are small files that are placed on your device by websites that you visit. They help us recognize you as a returning user and remember your preferences and settings. They also help us improve our website and online store performance and functionality.

We use different types of cookies for different purposes:

• Essential cookies: These cookies are necessary for the proper functioning of our website and online store. They enable you to access secure areas of our website and online store and complete transactions. They also help us prevent fraud and ensure security.
• Functional cookies: These cookies enhance your experience on our website and online store. They allow us to remember your choices and preferences, such as your language, currency, and display options. They also enable us to provide you with personalized features and recommendations.
• Analytical cookies: These cookies help us understand how you use our website and online store. They collect and aggregate information such as the number of visitors, pages viewed, time spent, and sources of traffic. They also help us measure and improve the performance and effectiveness of our website and online store.
• Marketing cookies: These cookies help us deliver relevant and targeted ads to you on our website, online store, or other websites or platforms that you visit. They track your browsing behaviour, search history, and interactions with our ads. They also help us measure and optimize our marketing campaigns.

You can manage your cookie preferences and settings through your browser or device. You can choose to accept or reject all or some cookies, or to receive a notification when a cookie is set. However, if you disable or block cookies, some features or functions of our website or online store may not work properly or may be unavailable to you.

We may also use other tracking technologies, such as web beacons, pixels, tags, scripts, or SDKs, to collect and store information about your device and usage. These technologies are similar to cookies but may operate differently and may require different methods of management. We use these technologies for the same purposes as cookies, as well as for other purposes, such as:

• To verify your identity and prevent fraud.
• To monitor and analyse the performance and functionality of our website and online store.
• To deliver push notifications and in-app messages to your device.
• To integrate with social media platforms and enable you to share your content with others.

How do we respect your choices and rights?

We respect your choices and rights regarding your personal information. You have the following choices and rights:

• You can access, update, correct, or delete your personal information by logging into your account or contacting us.
• You can opt out of receiving marketing and promotional emails from us by clicking on the unsubscribe link in the email or contacting us.
• You can opt out of receiving push notifications or in-app messages from us by changing the settings on your device or contacting us.
• You can opt out of interest-based advertising from us or our partners by visiting the [Network Advertising Initiative] website or the [Digital Advertising Alliance] website and following the instructions there.
• You can request a copy of your personal information that we hold by contacting us.
• You can request that we restrict or stop the processing of your personal information in certain circumstances by contacting us.
• You can object to our processing of your personal information for certain purposes by contacting us.
• You can withdraw your consent to our processing of your personal information at any time by contacting us.

Please note that some of these choices and rights may be subject to limitations or exceptions under applicable laws or regulations. We may also need to verify your identity before fulfilling your request. We will respond to your request within a reasonable time frame and in accordance with applicable laws or regulations.

How do we update this policy?

We may update this policy from time to time to reflect changes in our practices, technologies, laws, or regulations. We will notify you of any material changes by posting a notice on our website or online store or by sending you an email. The date at the top of this policy indicates when it was last updated. Your continued use of our website, online store, products, or services after we post or send a notice of changes constitutes your acceptance of those changes.

How do you contact us?

If you have any questions or concerns about this policy or our privacy practices, please contact us at:

Email: hello@hardyardsco.com

We will do our best to address your issue and resolve it in a timely and satisfactory manner.